DirectoryBrandsDark and Lovely

Dark and Lovely

Hair CareTextured Hair

Dark and Lovely is a verified brand in the BLK Society directory.

Acquired 1998

Dark and Lovely was introduced in 1969 by Carson Products Company and became one of the first national hair care brands created specifically for Black women's hair. L'Oréal acquired Softsheen Products in 1998 and Carson Products in 2000, bringing both brands under its umbrella. Listed on Target's Black-owned and founded brands page for its Black-created origins.

Founded

1969

Based In

USA

Category

Hair Care

Rating

4.2

Official Site

darkandlovely.com

BLK Society Rating

4.2+ Leave a review

Meet The Founder

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Carson Products Company

Founder

Known For

Founder profile coming soon. Carson Products Company founded Dark and Lovely in 1969.

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