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Firstline Brands

Hair CareToolsTextured Hair

The first Black-founded hair accessories brand to achieve national distribution in major chains. Robert Bowser built Firstline around textured hair accessories that mainstream brands ignored. Now led by his daughter Joni Odum as CEO. Parent company of Evolve (styling tools) and Camryn's BFF (tweens/girls) -- approaching 40 years in business.

Founded

1986

Based In

USA

Category

Hair Care, Tools

Rating

★★★★★4.5

Official Site

firstlinebrands.com

BLK Society Rating

★★★★★4.5+ Leave a review

Meet The Founder

Founder Photo

Robert Bowser

Founder

Known For

Founder profile coming soon. Robert Bowser founded Firstline Brands in 1986.

Curated by BLK Society

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Discovery · Hair Care

IF YOU LOVE FIRSTLINE,
YOU'LL LOVE THESE.

G+

Girl + Hair

by Camille Verovic

Hair CareTextured HairEst. 2014
View Profile →
GE

Grace Eleyae

by Grace Eleyae

Hair CareEst. 2014
View Profile →
K

Kaleidoscope

by Jesseca Dupart

New Orleans-born Jesseca Dupart launched Kaleidoscope from her salon business and grew it into one of the largest Black-owned hair care brands in the US. Best known for the Miracle Drops hair growth serum -- now distributed at Target, Walmart, CVS, Walgreens, and Sally Beauty.

Hair CareTextured HairEst. 2016
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