Meet The Founder
KJ Miller & Amanda Johnson
Co-Founders · New York, NY
VC-BackedKnown For
Met at Harvard Business School. Built Mented around the thesis that nude makeup should actually look nude on dark skin. Raised venture capital when almost no Black beauty brand had.
The Story
KJ Miller and Amanda Johnson met at Harvard Business School and discovered they shared the same frustration: every 'nude' lipstick was built for someone who didn't look like them. They launched Mented in 2017 to solve that problem once and for all - and turned a simple insight into one of the most beloved inclusive makeup brands of their generation.
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Discovery · Makeup
IF YOU LOVE MENTED,
YOU'LL LOVE THESE.
LUNA MAGIC
by Mabel Frias & Shaira Frias
Dominican-American sisters Mabel and Shaira Frias built LUNA MAGIC to bring Afro-Latina representation into the beauty industry. Bold, vibrant makeup rooted in their Caribbean heritage and featured on Shark Tank. Listed on Target's Black-owned and founded brands page.
LYS Beauty
by Tisha Thompson
The first Black-owned brand in Clean at Sephora. Tisha Thompson's complexion-first line is anchored by the Triple Fix Blurring Skin Tint Foundation Stick and raised a $15M Series A in 2025.
Laws of Nature Cosmetics
by Jasmine Rose
Vegan, cruelty-free complexion essentials handcrafted for melanin-rich skin. The Complexion Stick is the hero: buildable coverage in shades designed from deep tones outward.
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