Fenty Beauty
by Rihanna
USA
40 shades at launch changed inclusive beauty forever.
Pat McGrath Labs
by Pat McGrath
UK
Danessa Myricks Beauty
by Danessa Myricks
USA
Built by a self-taught makeup artist who learned to do unconventional things with products and taught other ar…
Juvia's Place
by Chichi Eburu
Jersey City, NJ
LYS Beauty
by Tisha Thompson
USA
The first Black-owned brand in Clean at Sephora. Tisha Thompson's complexion-first line is anchored by the Tri…
Pound Cake
by Camille Bell & Johnny Velazquez
USA
Philadelphia lip brand built on a simple truth: one red lipstick doesn't flatter every skin tone. The Cake Bat…
The Crayon Case
by Raynell Steward
Pearl River, LA
Raynell 'Supa Cent' Steward built a school-supplies-themed makeup line for beginners, famously ringing up $1 m…
Laws of Nature Cosmetics
by Jasmine Rose
USA
Vegan, cruelty-free complexion essentials handcrafted for melanin-rich skin. The Complexion Stick is the hero:…
Mented Cosmetics
by KJ Miller & Amanda Johnson
New York, NY
People of Color Beauty
by Jacqueline Carrington
USA
Non-toxic, vegan, and cruelty-free nail polish designed specifically to complement brown skin tones. Jacquelin…
Range Beauty
by Alicia Scott
USA
The Lip Bar
by Melissa Butler
Detroit, MI
UOMA Beauty
by Sharon Chuter
USA
Beauty Bakerie
by Cashmere Nicole
San Diego, CA
LUNA MAGIC
by Mabel Frias & Shaira Frias
USA
Dominican-American sisters Mabel and Shaira Frias built LUNA MAGIC to bring Afro-Latina representation into th…
Maed Beauty
by Denise Vasi
USA
Denise Vasi's lip-first beauty line launched at Sephora as a Next Big Thing brand: a three-step Lip Ritual sys…
Black Opal
by Desiree Rogers & Cheryl Mayberry McKissack
USA
Thread Beauty
by Uche Natori
USA
Color-changing, clean lip and skin care products designed with women of color in mind. Uche Natori built Threa…
Vera Moore Cosmetics
by Vera Moore
USA
ByFaith Cosmetics
by Faith Warfield
USA
Sergio Hudson
by Sergio Hudson
USA